152 covers later I finished what I set out to do here; re-establish the modernity of the brand and it’s visuals. Created in the early 70’s by renowned design pioneer, George Delmerico, the visual adaptation was respectful of his early concept. His work had been buried by years of style, and then re-introduced by Garvin Soutar who ultimately brought me in.
Santa Barbara Independent:
An alt-weekly anomaly. A 100+ page
weekly publication somewhere over
100,000 in circulation. Consistently at 100 pages, the mag
now has an outstanding niche.
My responsibility here, as on-site
art director was to elevate the brand
beyond it’s competition at the time.
2 other publications were essentially
fighting for the some ad dollars.
An overall redesign slash cover
campaign were instrumental.
Robin Eley, Tanner Goldbeck,
George Delmerico, Ken Volok,
Hugh OConnor, Shane Amaya,
Garvin Soutar, Kristian Olson,
Brendan Aroyan, Bill Kienzel,
Matt Bors, “Kako” Kakofonia,
Blake Loosli, Paul Wellman